LINE: The Messaging App That Transformed Communication in Asia

LINE is one of the most popular messaging applications in Asia, with millions of users across countries like Japan , Thailand , Taiwan , and Indonesia . Launched in 2011 by the South Korean company Naver Corporation , LINE quickly grew to become a central part of daily life for many users, offering not only messaging services but a variety of integrated features, including social networking , gaming , payments , and digital content . LINE's broad scope of services has helped it stay relevant and dominate the competitive messaging space in Asia. The Origins of LINE LINE was created in response to the 2011 Tōhoku earthquake and tsunami in Japan, which disrupted traditional communication infrastructure. Naver, which was primarily an internet search company in South Korea, saw an opportunity to create a new, more resilient form of communication for the region. The app was designed to offer free, real-time messaging and voice calling even when network infrastructures were under str...